Pre-launch checklist

30 items
every operator
verifies before going public.

Ride-hailing launches fail publicly in ways no other software launch does. This is the 30-item checklist Waslni works through for every tenant in the final week before public launch.

30
Items to verify before public launch
8 groups
Apps, payments, drivers, regulators, ops, marketing, support, contingency
7 days
Soft launch before public launch to catch the last 5%
4 wks
Standard launch timeline this checklist supports
30
Items to verify before public launch
8 groups
Apps, payments, drivers, regulators, ops, marketing, support, contingency
7 days
Soft launch before public launch to catch the last 5%
4 wks
Standard launch timeline this checklist supports
Last updated · May 202613 min readLaunch checklist

A ride-hailing launch fails publicly in ways no other software launch fails. A broken mobile-app build is visible to every rider in the city. A misconfigured payment gateway charges hundreds of customers double. A driver-document workflow gap blocks 90% of your fleet on day one. A regulator finds out about your operation through the Instagram launch announcement before you have filed the licence.

This checklist is the 30 items Waslni verifies for every tenant before they go public. It is organised in eight groups — apps, payments, drivers, regulators, operations, marketing, support, contingency. We work through it as the final step of the four-week launch playbook.

Print it. Hand it to your operations lead. Tick every item. The 7-day soft launch in your strongest city catches the last 5% that no checklist anticipates.

Eight groups

The 30 items,
grouped

Each group covers one operational dimension; each item is verified before public launch.

01 /
Group 01

Apps in the stores

iOS build approved by Apple. Android build approved by Google. App listing has correct screenshots, description in your launch language, privacy policy URL working. Deep links work from SMS and email. Push notifications tested end-to-end. Crash reporting wired (Sentry or similar).

  • TestFlight or APK distribution worked for the pilot drivers
  • App icon and splash screen match brand kit
  • Universal links resolve correctly on both platforms
  • Notification sound and vibration patterns verified
02 /
Group 02

Payments end-to-end

Every payment method tested with a real card or wallet: card via primary gateway, card via fallback gateway, mobile wallet (Apple Pay / Google Pay / regional equivalents), cash workflow, refund flow, failed-payment retry. Settlement runs configured. VAT-ready receipts confirmed.

  • Each gateway test transaction settled to your merchant account
  • Refund flow tested end-to-end on a real card
  • Cash trips reconcile correctly in driver wallet
  • Driver payout to a real bank account confirmed
03 /
Group 03

Driver supply ready

Minimum 50 drivers onboarded, documents approved, vehicles inspected, training session complete. Driver-app accounts active. Driver-acquisition pipeline in place for weeks 1-4 post-launch. Driver-support channel (WhatsApp group, hotline) live.

  • First-week driver-incentive scheme communicated
  • Driver-rating training delivered
  • Earnings calculator demonstrated to drivers
  • Geo-restriction (drivers only accepting in service area) verified
04 /
Group 04

Regulators + compliance

Transport-authority licensing complete. Commercial registration current. Data-residency confirmed. AML/KYC workflow validated. Insurance policies in force for drivers and operations. Privacy policy and terms of service published in all launch languages.

  • Transport authority licence number visible in app footer if required
  • Driver background-check workflow run end-to-end
  • Regulator-reportable trip audit log exporting correctly
  • Local data-residency rules satisfied
05 /
Group 05

Operations configured

Service types defined with fare formulas. Peak windows set for the launch city. City geofences finalised. Surge / dynamic-pricing policy in place. Operator console accounts created for dispatcher and finance roles. Audit log enabled.

  • Fare for a sample trip calculated manually and verified against system
  • Peak multiplier triggers at the right time of day
  • Dispatcher can do a phone-booking in under 90 seconds
  • Operator console accessible on the production subdomain
06 /
Group 06

Marketing live

Launch announcement scheduled. First-rider incentive (free credit, promo code) configured. Referral codes generated for early adopters. App-store ASO done. Social channels live. PR pipeline (if applicable) primed.

  • First 1,000 promo codes generated and ready for distribution
  • App-store search keywords match brand and city
  • Press release drafted and approved by leadership
  • Influencer / partner outreach calendar live
07 /
Group 07

Support ready

Customer-service team trained on common rider issues. Operator console permissions configured for support staff. Refund-issuance permission limits set. Driver-support hotline live. WhatsApp Business number active.

  • CS team can complete a refund in under 60 seconds
  • Driver hotline answered within 3 rings during business hours
  • WhatsApp template-message library approved
  • Escalation path to operations lead documented
08 /
Group 08

Contingency planned

Outage plan for backend incidents. Customer-comms templates for known failure modes (payment outage, gateway downtime, driver-supply shortage). Public-launch press incident plan (in case of a viral negative review).

  • Backend health dashboard accessible to operations lead
  • Customer-comms templates pre-approved by legal
  • Roll-back procedure for app builds documented
  • Press incident contact list current
Common questions

From operators
approaching launch

01 /

Do I really need a 7-day soft launch?

Yes. Even on Waslni's battle-tested platform, every tenant's combination of brand assets, payment-gateway configuration, driver pool, and regulatory environment produces some unique edge cases. A 7-day soft launch in your strongest city catches them before they go public.

02 /

What is the most-skipped checklist item that bites operators?

Payment-failure customer-comms template. Almost every operator handles the happy path and forgets the failure messaging. When a gateway has an hour-long outage in week three, the support inbox explodes. Pre-write the apologetic-but-firm template; have it approved by legal; deploy it the moment an outage begins.

03 /

How early do I start working through this checklist?

Day one of your four-week launch playbook. Each item maps to a specific week: items 1-10 are platform setup (week 1-2), items 11-20 are operations (week 2-3), items 21-30 are pre-launch verification (week 3-4). Treating the checklist as a "week four problem" causes preventable slippage.

04 /

Can Waslni help walk through this checklist?

Yes. Every Waslni tenant has a designated launch lead from our team who works through the checklist with your operations lead in the final week. We have done the four-week playbook enough times that the common mistakes show up early.

Launch with us

We walk this checklist
with every tenant

14 days free demo, plus a designated launch lead on the four-week playbook. No card required.

Pre-launch ride-hailing checklist — Waslni